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Top Gear used to
be a programme about cars. Really, it
did. It began on 22 April 1977 and was
presented by Angela Rippon and some bloke called Tom Coyne (nope, means nothing
to me either). It was produced at BBC Pebble Mill in Birmingham because: a)
Pebble Mill made a lot of programmes for the network then such as Pebble Mill at One, Saturday Night at the Mill, Milling
from the Mill (ok I made that last one up; but they did like to use the
word “mill” a lot) and; b) The Midlands was the centre of the UK car
industry. It may come as a shock to people
under the age of 30 to realise that the UK did have a car industry, but back in
the day, Britain did make cars. OK,
British Leyland (BL) was the butt of a lot of jokes mainly about the quality of
their cars; How do you double the value of a BL car? Fill it up with petrol. So what if the Austin Allegro was more
aerodynamic in reverse than it was going forwards, at least we produced
something.
Top Gear in the 70’s and 80’s developed into a motoring
consumer/review show. Sensible William
Wollard would test drive the new Mini Metro while Noel Edmonds would test the
Ford GT40 (well he did own one). It
motored on (no pun intended...oh go on, yes that pun was completely intended)
for years as a safe little magazine programme in the style of Tomorrow’s World and Watchdog.
Then in 1988, a young Performance Car
Magazine journalist called Jeremy Clarkson appeared on the scene and it
suddenly got interesting. During the
90’s the show transitioned with new younger presenters (well they were young
then). Motoring journalist Quentin
Wilson turned up (looking less like a used car salesman in those days);
Professional northerner and motorbike enthusiast Steve Berry popped up on our
screens and would constantly be confused for Andy Kershaw by southerners (“notherners
all sound the same to us”); Formula 1 driver Tiff Needell joined the gang as
did Vicki Butler Henderson. This was
the winning formula, which took the ratings from 6 million to 3 million, and so
in 2001 the show was cancelled. (To be
fair this slump happened after a few of the big name stars such as Clarkson
left towards the end of the 90’s.)
The new format made global stars of the trio as the BBC sold
the show and its format all over the world. Along with Doctor Who it was one of the BBC’s biggest earners. Over the series the stunts and guest got
bigger and the show looked to be unstoppable, until an unfortunate incident
with a steak (or lack of one). The story
is well documented; but in summary, Clarkson hit a producer, as there was no
hot food after a day’s filming. The BBC
said we can’t have people hitting each other and so his contract wasn’t
renewed. Shortly afterwards May, Hammond
and Wilman all left and went off to become Amazon’s new poster boys as the
internet giant snapped them up to produce their new show The Grand Tour. This left
the BBC with a problem. The show is big,
really big, so they didn’t want to cancel it.
Adopting the principle that “no show is bigger than its stars” they just
needed to recast it. The BBC then spent
the long and arduous task of trying to find a new host, and a couple of minutes
later offered it to Chris Evans.
Evans is the BBC’s number one bad boy /good boy /volatile /reformed /loved
/loathed presenter. He has had a torrid relationship with the BBC
on and off the air. He left the Radio 1 Breakfast Show under a cloud in
1997, only to return to the Radio 2
Breakfast Show in 2010 “a reformed
character”. Outspoken, loved by
the public, prone to have tantrums with his production tea,..yep, he was a
like-for-like replacement for Clarkson.
Tick. Now what about the other
presenters? This time around the BBC
have gone for safety in numbers with a team of 6 presenters, but Evans’ main co
host is Joey Tribbiani. Sorry, Matt
LeBalnc. Top Gear is big in The States, but Evans is not, so the safest way
to ease the transition and keep the US Dollars rolling into the Corporation was
to stick a well known American star in it.
So presenters cast, it was just a case of producing the show, right?
Wrong. The Press had a field day (what
exactly is a “field day” and why are the press the only ones to have one?);
stories of disagreements between stars and producers, presenters not getting on,
producers leaving...actually it all sounded remarkably similar to the old Top Gear, so perhaps this was a good
omen!
On Sunday night the watching public got to see for
themselves what all the fuss was about.
The show started with Chris Evans shouting so much that it blew his hair
backwards (or is that a comb over?). It
felt more TFI Friday than Top Gear, but perhaps that’s the
idea. Joey, sorry, Matt was introduced
in a slightly awkward section, followed by the staff of Chris’s local Indian
restaurant sat on a car to demonstrate something or other, and then it was on
with the first film. From that point on
it all felt strangely familiar....yet wrong.
The show has been panned by a lot of critics, and there are problems,
but they are not totally the presenters’ fault.
They are trying to squeeze into a show format that was designed by
someone else, for someone else and it
just doesn’t fit them.
I said before that the studio format was devised by Clarkson
and Wilman, who were 2 years apart at school, and funnily enough with the old
presenters, the format did have a school feel to it. Clarkson was the head boy/school bully; May
was the swot and Hammond the annoying little first year that wanted to be mates
with the big boys but just ended up as the butt of their jokes. Basically it was Tom Bown’s School Days with performance cars. Also the three of them were all motoring
journalists who could also turn their hand to larking about. The format was an extension of their
personalities and played to their strengths.
Evans and LeBlanc are none of the above.
It’s not their fault. Also
because the show’s producers have stuck so rigidly to the format, it just feels
like they are “pretending” to be the Top
Gear presenters. The show isn’t
awful, but if they really want to make it a success, they are going to have to
make the show fit the presenters, not vice versa. Whether the audience will give them the time
to do this is another matter. It had a
healthy first outing ratings wise, but the proof will come next week to find
out how many tune in again to see how this brave new world is developing.